Promotion Magazine Interview
- Details
- Category: News
- Published Date
- Written by Luca Cappelli
- Hits: 82
Download the article in PDF
Starring Gadget Lab
Import unlimited
but also the laboratory
The Tuscan company is not only able to find any kind of gadget, but also to propose and design products, thanks to its creative workshop
Luca Cappelli, tuscan dynamic entrepreneur, has made an important new step in its path in the promotional sector, started over 10 years ago. Last June, has given the green society Gadget Lab, which sells gadgets and consumables business (blocks, pens, post-it, Scotch, etc..) And the terminal becomes operational and commercial activity of production and import of China Export Promotion, a company he created in 2005. The new company addresses the end user, whereas previously the production and importation was only directed to retailers and promotional agencies of national and European territory, with a primary partnership agreement with Gift Line, a company which Cappelli holds still shares.
Cappelli has actually started its activities in Gift Line in 2000, the family business active in the promotional market since 1987 that dealt mainly produce small leather goods (the core business consisted of the diary) at the Laboratory of property located in Romania. In 2003, on his initiative, Gift Line began to offer promotional products that went beyond the leather sector in imports from China by contacting companies directly and then with an organization created by himself. Since 2005 Cappelli created his own company, China Export Promotion, based in Shanghai, which now boasts a team of 22 people and is responsible for receiving requests and product research (of any type), and all stages of the supply chain, from acquisition to production control orders, certification of eligibility to quality pre-shipment and transport logistics. In 2007 he also created a subsidiary operating in the industrial district of Shenzhen, consisting of 3 persons able to follow the processes in that area. "Having such a capillary in the Chinese territory and offering our products directly to end customer - explains Cappelli - we can offer favorable economic conditions, while ensuring high quality standards and in full compliance with CE, Rohs."
Gadget Lab, located in Pistoia, is structured to provide not only a commercial service sales and marketing territory, but also a creative workshop service (as the Appendix to the Lab's company name). The company is able to search and find any type of product, even starting from a single photograph of the same, and also to propose and create products, thanks to a team of qualified designers who can design and propose any type of article depending on customer needs in terms of product (special forms, including Pantone colors customization, use of specific materials), targets, budget and quantity. "Our goal - Cappelli says - is to be able to offer new products, created according to the customer in the forms of its logo, in the communication of a concept or product. So we've also launched a creative contest, which opened on October 1 and end on 30 November. Please, anyone who wants to attend free of charge, to send us in the field of gift ideas & co. promotional purposes. The objective is to support young talents and creative ideas in order to promote the creation of innovative high-value products. The best proposals will be manufactured, patented and marketed at the expense of Gadget Lab. The authorship of the project will be its inventor, the right to receive royalties on all items produced and sold for a period of 10 years. "
To interact with its customers, the company has also started a blog on its website, in which at least one / two times a month are published articles about news and trends in the promotional market. "This space - end Cappelli - is a sort of collector of promotional suggestions, formulated in terms of who receives the gadget and who distributes it. And in the near future we plan to enrich every article with a series of information as a technical opinion on gadgets Treaty at cost, target time of supply, use ".
Mario Crisanti
