We know how much plastic pollutes but it is always very difficult to have the perception of how, day by day, it is hurting us and our planet. The data tell us that in the next 10 years the waste that flows into waterways and then ends up in the oceans will reach 22 million tons, perhaps as much as 58 million tons per year. And this news already consider the ambitious commitments of governments, industries and associations aimed at reducing plastic pollution (source: National Geographic). Jenna Jambeck, an engineering professor at the University of Georgia published an alarming figure…
Personalized items are often considered the last thing to think about during the organization phases of events, fairs or exhibitions, and often not too much attention is paid to their potential. Actually, it is always good habit considering that, with that items, the brand image is literally placed in the hands of the potential customer. If there is no studio behind it, then it is better to avoid using promotional products, because they risk being unrepresentative, trivial and perhaps useless. But what's the point of giving a corporate gift? For the Company, obviously, that of conveying the brand's message, both…
Every year, a third of all food produced in the world is wasted. This is equivalent to 1.3 billion tonnes according to figures from the United Nations Food and Agricultural Association, with a forecast of 2.1 billion tons of food that will be thrown away in 2030. The data is alarming but the reduction of food waste is within everyone’s reach and we can do something to improve it in our daily routine. How many times do we put the leftovers of our meals in the containers forgetting them in the fridge? We often throw away food because we do…
Italians has always been divided between those who love to shop at the supermarket and those who have to do it out of necessity but would gladly avoid it. Since last March, on the other hand, it seems that going out to buy basic things is a good choice to get some fresh air and get distracted, given the new anti-covid rules we are all obliged to. So we leave home armed with masks, hand sanitizers and, sometimes, disposable gloves. We pay attention to interpersonal distance, we respect all the rules imposed by the point of sale. But have we…
Here we are again. We are still asked to isolate ourselves from our sociality. But now we feel prepared, we know how to work remotely, how to entertain with relatives and friends at distance, how to use technology at our service. And it's not just a personal feeling. One of the many researches that have been carried out on the subject reveals that 79% of Italians today cannot give up on technology in their daily life. Social networks (82%), chat with friends (75%) and surfing on web (68%), are the main activities carried out every day. This is what emerges…
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