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Here we are again. We are still asked to isolate ourselves from our sociality. But now we feel prepared, we know how to work remotely, how to entertain with relatives and friends at distance, how to use technology at our service. And it's not just a personal feeling. One of the many researches that have been carried out on the subject reveals that 79% of Italians today cannot give up on technology in their daily life. Social networks (82%), chat with friends (75%) and surfing on web (68%), are the main activities carried out every day. This is what emerges from Samsung's Trend Radar, which recently conducted a study on two thousand people between the ages of 20 and 50.

The search for potentially aseptic materials to be used not only in the health sector, but also at home, has pushed research towards the development of treatments that confer antimicrobial properties to various materials, such as plastics, fabrics, paints, fibers. This trend has experienced a surge as a result of the Covid-19 emergency.
How the promotional items market is operating in this field?

The calendar, together with the agenda, are the typical corporate gifts to give away between the end of the old year and the beginning of the new one. Although it is rather a classic object, it has never gone out-of-date over the years, especially for companies that want to ensure visibility for their brand throughout the 12 months. It is also a gift suitable both to be distributed into the company and also to final customers and potential ones.

Yes, we know it. Personalized pens are not to be counted among the most original promotional items. Yet over the years they have remained one of the most loved and effective method to spread the name of a brand or its advertising message. They never go out of style because, despite the countless digital objects we have available for writing, we all continue to use them. In addition, they have always remained in step with the times, in fact there are those with the touch screen tip or the built-in USB stick, to give some examples.
But which are the news about personalized pens today?