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During the lockdown even those who were not so skilled in mobile phone management, learned to make video calls to friends and family, to follow online recipes in order to test themselves in cooking, to watch movies directly from under the blanket, to follow fitness classes on YouTube. We have ascertained that the social distance is reduced if we stay connected, that also from home we can improve our knowledge and physical form.

Now that we are expert users of mobile technology and that we are accustomed to using the phone for multiple activities, we have decided to offer you an upgrade that facilitates us in those actions that have become part of our daily lives.

The accessory that cannot be missing when we go out during this period? Unfortunately, at the top of the list of the most popular there is the face mask, which, even if customized and colored, is always uncomfortable and suffocating, while being needful to protect our health.

In a totally upset scenario compared to what we imagined for 2020 at the beginning of the year, we are realizing how our habits have already changed and how the future "normality" we all desire, will no longer be the same as in the pre-pandemic period. The new reality will be made of greater attention to personal care, to the cleaning and sterilization of objects, not to find themselves in too crowded places without adequate protections.

During this complex period, each of us for his own professional skills may have asked himself how things will go when the activities reopen, what will be the best trends, what our target audience will expect.

Our readings and insights have focused on the promotional and communication by object, to give you interesting ideas for the imminent future.