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In a totally upset scenario compared to what we imagined for 2020 at the beginning of the year, we are realizing how our habits have already changed and how the future "normality" we all desire, will no longer be the same as in the pre-pandemic period. The new reality will be made of greater attention to personal care, to the cleaning and sterilization of objects, not to find themselves in too crowded places without adequate protections.

During this complex period, each of us for his own professional skills may have asked himself how things will go when the activities reopen, what will be the best trends, what our target audience will expect.
Our readings and insights have focused on the promotional and communication by object, to give you interesting ideas for the imminent future.

The euphoria of attending an event and bringing home an object that becomes a symbol of the emotion experienced thanks to that brand; the desire to exchange a gift with loved ones in relevant moments; the desire to print photos because digital pictures you know, are lost.
The value we give to tangible memories is still (luckily) very important, despite the fact that we are all absorbed by events and news that we read, comment, save on digital media.

Bringing fresh water under the beach umbrella means having to consume it within maximum half an hour if we don't want to literally find it "boiled". To say nothing of the lunch inside the plastic box.
This situation can be solved by adding a cooler bag to the classic “bundles” which, together with the beach bag, the sack with toys for children etc..., contributes to a real explosion of discomfort.
- Give away original items that are really useful!
- Some ideas to...drink responsibly!
- Which fabric should you choose for shopping bags, backpacks and clutch bags? Here are the latest trends, with an eco-friendly flavor.
- Ban the plastic in the kitchen! We present a new kit to wrap the food, eco-friendly and customizable