Personalized items are often considered the last thing to think about during the organization phases of events, fairs or exhibitions, and often not too much attention is paid to their potential. Actually, it is always good habit considering that, with that items, the brand image is literally placed in the hands of the potential customer. If there is no studio behind it, then it is better to avoid using promotional products, because they risk being unrepresentative, trivial and perhaps useless. But what's the point of giving a corporate gift? For the Company, obviously, that of conveying the brand's message, both…