In recent years, more and more sustainable methods have been sought for the production of paper objects, pushing public opinion to the conscious use of virgin paper, to separate collection for recycling, to the choice of recycled paper for disposable products as notebooks, sticky notes, notepads. The research did not stop there: among the latest news the plantable paper, which we have already talked about, and the grass paper. Uwe D'Agnone, the inventor of grass paper, was certainly based on the simple concept that grass grows faster than a forest. It is known that the raw material from which paper…
The calendar, together with the agenda, are the typical corporate gifts to give away between the end of the old year and the beginning of the new one. Although it is rather a classic object, it has never gone out-of-date over the years, especially for companies that want to ensure visibility for their brand throughout the 12 months. It is also a gift suitable both to be distributed into the company and also to final customers and potential ones. The disadvantages are essentially two: the duration of the gift is always reduced to 12 months since, when it has finished…
The goal of each promotional campaign? LEAVE THE MARK! This is the main goal of every company that decides to make itself known by choosing the way of promotional gadgets. According to some statistics of the "Global Advertising Specialties Impression Study" the use of promotional gadgets compared to advertising on various media is definitely much more impact and decisive to promote their brand. Without forgetting that it is definitely cheaper. In short, with simple cheap gadgets you can be able to win the attention and the good impression of your customers much more than you think. What we want to…
Companies from around the world invest a great deal of time and money each year to promote their brand, sometimes without being able to achieve the desired results. According to some research conducted by the PPAI (Promotional Products Association International), several companies prefer to advertise their company through the usual media rather than try the way of the promotional gadget. According to these figures, about 80% of people who received a promotional gadget have remembered the brand very easily even after some time and have become available to do business with the brand itself. Even about 58% of people claimed…
How can I increase the image of my brand? Which is the most effective means? We can answer these questions by exposing you to a very important research carried out by the PPAI (Promotional Products Association International) which reveals various information on consumer behavior regarding the use of promotional items. This research, analyzing about 1000 subjects, has set itself the goal of defining the degree of importance that gadgets have in the field of corporate promotion. This analysis was made by comparing the promotion of its brand through personalized promotional items with other advertising media. Although advertising media such as…
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