How can I increase the image of my brand? Which is the most effective means?
We can answer these questions by exposing you to a very important research carried out by the PPAI (Promotional Products Association International) which reveals various information on consumer behavior regarding the use of promotional items. This research, analyzing about 1000 subjects, has set itself the goal of defining the degree of importance that gadgets have in the field of corporate promotion. This analysis was made by comparing the promotion of its brand through personalized promotional items with other advertising media.
Although advertising media such as online advertising, broadcast, print and mobile advertising are daily at very high levels regarding advertising according to some questions to the research subjects almost 100% of them said that the communication tool that invites them more to a second contact with the company is just the promotional gadget. The reason was immediately clear, gadget is not invasive and is always useful because most of the customized business gadgets that are given away to their customers are always used in their daily lives. As a result, customer loyalty to your brand increases significantly.
This is confirmed by the research that about 50% of people always have with them daily or use at work at least one promotional gadget personalized as can be a pen, a powerbank, a cup, a pen holder, an agenda, a calendar and many others.
In short, thanks to these results obtained from this very important research we can have even more confirmation and certainty of the effectiveness that a gadget can have in the world of corporate promotion.
Are you ready to re-launch your brand and increase customer loyalty? Contact us and the staff of Gadget Lab will be happy to help you in this your objective by providing you with more than 4000 customizable items and if you want we will search for you the type of gadget that responds more to your needs.