Sunday, 02 September 2018 11:07

Because gadgets are essential for the company

Companies from around the world invest a great deal of time and money each year to promote their brand, sometimes without being able to achieve the desired results. According to some research conducted by the PPAI (Promotional Products Association International), several companies prefer to advertise their company through the usual media rather than try the way of the promotional gadget.

According to these figures, about 80% of people who received a promotional gadget have remembered the brand very easily even after some time and have become available to do business with the brand itself. Even about 58% of people claimed to keep the article with them for 1 to 4 years.

Published in Curiosity

How can I increase the image of my brand? Which is the most effective means?
We can answer these questions by exposing you to a very important research carried out by the PPAI (Promotional Products Association International) which reveals various information on consumer behavior regarding the use of promotional items. This research, analyzing about 1000 subjects, has set itself the goal of defining the degree of importance that gadgets have in the field of corporate promotion. This analysis was made by comparing the promotion of its brand through personalized promotional items with other advertising media.

Although advertising media such as online advertising, broadcast, print and mobile advertising are daily at very high levels regarding advertising according to some questions to the research subjects almost 100% of them said that the communication tool that invites them more to a second contact with the company is just the promotional gadget. The reason was immediately clear, gadget is not invasive and is always useful because most of the customized business gadgets that are given away to their customers are always used in their daily lives. As a result, customer loyalty to your brand increases significantly.
This is confirmed by the research that about 50% of people always have with them daily or use at work at least one promotional gadget personalized as can be a pen, a powerbank, a cup, a pen holder, an agenda, a calendar and many others.

In short, thanks to these results obtained from this very important research we can have even more confirmation and certainty of the effectiveness that a gadget can have in the world of corporate promotion.

Are you ready to re-launch your brand and increase customer loyalty? Contact us and the staff of Gadget Lab will be happy to help you in this your objective by providing you with more than 4000 customizable items and if you want we will search for you the type of gadget that responds more to your needs.

Published in Curiosity
Thursday, 03 September 2015 00:00

Gadget... what ?

The dream of every company that is present in the market with a brand is to be recognized everywhere.

One way is to make it recognizable to its employees, such as in the case of the Italian Post. Or distinguish its products from competitors, this is the case with all consumer products, which are often very similar, ... and then ... here is what created the surprises, the collection points or promotions, which are everywhere nowadays.

In all these cases the common element is the creation of original branded gadgets in question, divided by, the object, the material, institutional, prepared for distribution to that, we always talk about gadgets or promotional item. Becomes complex to try to describe a very wide and varied world in which individual objects and become subjects endorsing the brand.

For this reason, our primary objective is to provide the first good ideas and effective communication solutions and only then carry it all in a product that finds satisfaction and to remain in the everyday user. We always like to look at the effectiveness of what we sell.

Published in The market