We know how much plastic pollutes but it is always very difficult to have the perception of how, day by day, it is hurting us and our planet. The data tell us that in the next 10 years the waste that flows into waterways and then ends up in the oceans will reach 22 million tons, perhaps as much as 58 million tons per year. And this news already consider the ambitious commitments of governments, industries and associations aimed at reducing plastic pollution (source: National Geographic). Jenna Jambeck, an engineering professor at the University of Georgia published an alarming figure…

Shopper, pochette and backpacks are the most requested items among the promotional items: the large print area allows to obtain clearly visible logos and the customer who receives the item can reuse it an infinite number of times, expanding the echo of communication to friends, colleagues, relatives. The research for new fabrics, shapes and types of printing is essential to always propose something original and trendy. Here are our tips on how to orient yourself in choosing the most popular materials, with an eye to ecology. NATURAL FABRICS The request for articles made with natural biodegradable and recyclable fabrics is…

You have probably seen a lot of people wearing promotional t-shirts. Each t-shirt has a clear and neatly positioned logo that grabs the attention of passersby. This article will focus on the methods that ensure an image (logo in this case) is neatly transferred to the fabric. The methods popularly used are Screen Printing and Heat Transfer. Both these methods have the same goal but are miles apart in execution. Let’s explore them in detail. SCREEN PRINTING As the name suggests, screen printing involves transferring of designs to t-shirts through a screen. This form of printing is derived from an…

Children learn about the world as scientists do: they perform experiments, analyze statistics and formulate theories to explain their observations. The long period of immaturity of children is a kind of evolutionary balance, a necessary consequence of having a brain full of circuits that enable extra ordinary learning and creativity. Alison Gopnik Our responsibility is to propose the most suitable objects for a particular campaign, so we are always looking for new ideas, participating in events, reading contents and web sites... This let us to understand that the world more difficult to interpret in the field of promotion (and not…

Those who approach the world of promotional advertising agencies for the first time will certainly have a hard time deciphering some expressions that are often used by professionals.In this glossary I tried to summarize and simplify the methods of advertising that are used more often in the world of advertising.ABOVE THE LINEA term used to traditional advertising using traditional media: print campaign, TV spots, radio press, billboards. Everything is grouped under the above the line is excluded from the below the line.ACCOUNTAnd 'the professional within the agency, which is used as a "filter". He is concerned to collect customers' needs…