Top 5 Promotional Product for Summer Marketing Campaign

Summer’s nice weather, longer days and outdoor events create the perfect opportunity for brand exposure. Marketers should take advantage of this special time of the year by having promotional products front and center at these events. Parades, concerts and festivals, or even a day at the beach mean big crowds, and extra impressions for your company logo. Selecting the right products will ensure that you receive the ROI you expect.
If you haven’t already started planning your summer promotional marketing campaigns, we’re here to help. Check out our top 8 product suggestions.


There isn’t a promotional product that gets more impressions in the summer than a great pair of sunglasses. Sunglasses are budget friendly and come in a variety of styles and colors. They can also be printed in multiple ways. So whether you want your company logo on the arms or lenses you know others will see it and recipients will hold on to them all summer long.


T-shirts are a popular choice for a couple reasons. First, everyone loves a free t-shirt. It’s an item that will be worn over and over again, and, even though we’re talking about summer promo items, t-shirts get worn year round. T-shirts also have a huge imprint area so your design will be easy to spot.


The summer months are jam packed with active events like marathons, 5Ks, color runs, tough mudders, etc. So if you’re sponsoring an event, entering a company team, or simply supporting as a fan, promotional water bottles will help racers and your business get to the finish line. Giveaways at these types of events are great because people find them useful, and keep them as a reminder of their accomplishment.


Looking for something that’s fun for any occasion during the summer, easy to pack and budget conscious? Frisbees will be right up your alley. Throw one around the backyard, the park, or at the beach, frisbees are fun for all ages and the big imprint area will have your logo flying through the air for everyone to see.


Coolers are a staple of the summer. How do you think Corona became the brand they are today? It’s not because of their product, it’s because of their promotional cooler! Ok, we may be stretching the truth a little bit here, however, coolers have become one of their most visible marketing tools. Coolers are the centerpiece of any outdoor event and with your logo imprinted front and center, people will notice your brand every time they reach for another refreshment.

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