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Promotional products are typically thought of as a great marketing tactic when trying to get your business in the (real) face of consumers. Which is true. A tangible product, that people find useful or entertaining help businesses gain repeat impressions and brand recognition.
Corporate items to be successful it needs a good spread, to transform from a cost to advertising investment. That 's why you need a strategy, linked to the marketing company or product, in addition to the originality and evocative shape, have a good reason to use, which does not necessarily coincide with utility.
In fact, it is very important that it is used and is performed by the greatest possible number of people on many occasions, especially in crowded places.
Promotional gadgets help brands generate goodwill and appreciation among the target audience. 36% of people who received promotional gadgets said that they are more likely to do business with the advertiser.
Here are a few other reasons to use promotional gadgets for your business:
- 63% of recipients pass on promotional gadgets to someone else after using them
- 89% of respondents could recall the advertiser that gave them promotional gadgets
- #1 Promotional gadgets are ranked #1 as the most effective advertising tools
- 1/3rd of recipients carry promotional items with them
- 35% of businesses use promotional giveaways to share contact details
- 75% of recipients use a promo item at least once a week
Providing promotional gadgets to your target audience makes them happy and helps your brand stand out from competitors. Include them in your marketing campaign and watch how your brand’s visibility grows!
Are you ready to incorporate promo items to your marketing mix? Contact Gadget Lab staff to get started!
As of present day, 1 in 5 people now own at least one smart phone while another 6% of the worldwide populations own a tablet and/or other touch screen device. This estimates to 1.5 billion smart phones active in the world as of today. Now take a look at these statistics from a marketing standpoint. You are looking to create a campaign that appeals to trends and what is hot: at the moment, so you are going to ask yourself, how can I appeal my product/service/company to these trends to create a powerful impression? Well the answer my friends, which is my favorite answer of all, promotional products.