The dream of every company that is present in the market with a brand is to be recognized everywhere.

One way is to make it recognizable to its employees, such as in the case of the Italian Post. Or distinguish its products from competitors, this is the case with all consumer products, which are often very similar, ... and then ... here is what created the surprises, the collection points or promotions, which are everywhere nowadays.

The Italian market advertising object is a real jungle! Let the point on the international market and the necessary evolution of the companies in our country.

At what point is the international market?

The retailer of promotional items in the United States and Canada have maintained their place and consolidate their margin they buy from manufacturers and wholesalers and sell items customized for companies, associations and administrative bodies. With the establishment of strong trade unions such as the ASI and PPAI or PPAC in the United States, Canada, retailers have been able to protect their markets by punishing, through boycott, manufacturers or importers who sold directly on the market.

Offer a gift to its customers, suppliers or employees is certainly a positive for your brand image.

However, before choosing the gift you should ask yourself a number of questions:

All the important elements of a winning marketing strategy are associated more and more promotional items ...
Thanks to current and ultra-fast technology, consumers have a wide choice of media and it's up to them to decide whether they want to be the aims of these posts.
Advertising by the object is a much more effective to target a specific market in a discreet and personal.