Shopper, pochette and backpacks are the most requested items among the promotional items: the large print area allows to obtain clearly visible logos and the customer who receives the item can reuse it an infinite number of times, expanding the echo of communication to friends, colleagues, relatives. The research for new fabrics, shapes and types of printing is essential to always propose something original and trendy. Here are our tips on how to orient yourself in choosing the most popular materials, with an eye to ecology.

You have probably seen a lot of people wearing promotional t-shirts. Each t-shirt has a clear and neatly positioned logo that grabs the attention of passersby. This article will focus on the methods that ensure an image (logo in this case) is neatly transferred to the fabric. The methods popularly used are Screen Printing and Heat Transfer. Both these methods have the same goal but are miles apart in execution. Let’s explore them in detail.

Children learn about the world as scientists do: they perform experiments, analyze statistics and formulate theories to explain their observations. The long period of immaturity of children is a kind of evolutionary balance, a necessary consequence of having a brain full of circuits that enable extra ordinary learning and creativity. Alison Gopnik

Our responsibility is to propose the most suitable objects for a particular campaign, so we are always looking for new ideas, participating in events, reading contents and web sites... This let us to understand that the world more difficult to interpret in the field of promotion (and not only) is the baby, so pure so indecipherable ..

Those who approach the world of promotional advertising agencies for the first time will certainly have a hard time deciphering some expressions that are often used by professionals.
In this glossary I tried to summarize and simplify the methods of advertising that are used more often in the world of advertising.