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The lanyard, badge holder also erroneously called, is the classic strip, printed or produced on jacquard transfer, to be worn at the neck to be used as identification of personnel, both as an advertising medium, is to hang a badge or other accessories. Its versatility, low cost and the various possibilities of realization made it an object not only practical but also a trendy gadget, always appreciated by the public. A nice way to be remembered, a practical way to identify employees in the company or just something comfortable to wear.
The badge holder made ??of polycarbonate, ABS resin or PVC is the most requested addition to the lanyard used for operational reasons. It can be used to preserve and protect the badges, smart cards, plastic cards of any kind in CR-80 format or to insert small brochures and cards of various materials. The internal format of useful articles and polycarbonate resin is the standard CR-80 is identical to a credit card.
It is always important to speak correctly to the target audience to obtain an interesting return in economic terms and affection to the brand. Generational marketing is an approach that teaches us to use the segmentation of the various generations to attract the public with different means of communication or types of promotions.
Three generations that brands are usually interested in intercepting are generation X (those born between 1965 and 1980), Millennials (those born between 1981 and 1996) and generation Z (those born between 1997 and 2010) . Understanding their interests and the values they believe in is a great starting point for choosing the right promotional product.
The search for potentially aseptic materials to be used not only in the health sector, but also at home, has pushed research towards the development of treatments that confer antimicrobial properties to various materials, such as plastics, fabrics, paints, fibers. This trend has experienced a surge as a result of the Covid-19 emergency.
How the promotional items market is operating in this field?