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The economic crisis has really flexes its muscles over the past 18 months. For companies around the world, this crisis was a major challenge. For some it was simply to survive, others find new and more 'innovative and creative ways of doing business was - and still is-an ongoing battle. The companies had to develop new marketing strategies and campaigns for many small and medium companies have been replaced by very aggressive strategies to ensure the survival times before and after to increase sales.

Use at trade shows, conventions, events or simply to distribute a product, the shopper bags are a great way to convey your corporate brand.

The dream of every company that is present in the market with a brand is to be recognized everywhere.

One way is to make it recognizable to its employees, such as in the case of the Italian Post. Or distinguish its products from competitors, this is the case with all consumer products, which are often very similar, ... and then ... here is what created the surprises, the collection points or promotions, which are everywhere nowadays.

The Italian market advertising object is a real jungle! Let the point on the international market and the necessary evolution of the companies in our country.

At what point is the international market?

The retailer of promotional items in the United States and Canada have maintained their place and consolidate their margin they buy from manufacturers and wholesalers and sell items customized for companies, associations and administrative bodies. With the establishment of strong trade unions such as the ASI and PPAI or PPAC in the United States, Canada, retailers have been able to protect their markets by punishing, through boycott, manufacturers or importers who sold directly on the market.